About

OVERACHIEVERS / UNDERDOGS

OU is an elevated active fashion and apparel marketplace for the next generation of independent active and athleisure lifestyle brands.

Driven by creativity, we are dedicated to encouraging self-expression and self-confidence. Over Under offers a unique retail experience, both online and coming to a city near you.

Along with our inspirational women’s and men’s assortment, we offer carefully curated limited editions, athlete & designer collaborations, and other creative initiatives.

OU – Active fashion for the working professional.